The shops are way too overstocked.
Things like Ava's and Drag Scim are fine being quest rewards, but does stuff like Arrows, Dhide armor and runes need to be in a shop?
Offer the bare minimum, set item limits per day, and let players drive the market for the rest.
Does anyone remember server launch for 317?
All the people Runecrafting for natures and selling them for 1k each?
People fletching rune arrows and selling them 500ea?
There was actually a reason to skill, and player interaction was extremely high.
I have only just returned to the server, but things just don't feel right, it's just afk and skill, there is no reason to ever interact with another player when the shops provide 99% of what you will need to play.